Fragrance oils: resonate from the mood and atmosphere
Sight can mobilize people’s emotions, and the sense of smell is the same. Choose the right scent and arrange it in the space and products we sell. Invisible, it also mobilizes the emotions of consumers, the power of fragrance oils. The sense of smell is one of the five senses, which is the feeling of chemical stimulation through long distances. Information encoded by smell has been shown to be more durable and can be stored in memory longer than other sensory codes. When you are about to walk into a place, smell is the second most important "first impression" besides sight. Therefore, many businesses today are willing to work hard on the smell, so that customers can leave a deep impression on their stores and products. At a time when marketing costs are getting higher and higher, olfactory marketing is fashionable, avant-garde, and inexpensive. Therefore, it is worthwhile to invest in this, and now consumers in any industry are very keen on the pleasant smell. Vision has a shorter forgetting timeline than olfactory memory, and the speed of forgetting is faster, while the sense of smell is profound and the speed of forgetting is slow, which can wake up the memory system. If we can make some specific scents become specific logos of companies, brands or products, it will be easier for our consumers to have deep memories, but when using olfactory marketing, we must pay attention to choosing the right scent. Marketing is intangible without writing or making noise, and agreeing to be able to effectively persuade consumers. This may be the highest level of marketing. This is also the best enlightenment for business managers from olfactory marketing.
